Pandemic crisis result in a long-term shift to alternative distribution channels
The closure of the fish markets, declining demand from supermarkets, restaurants and other distribution channels, as well as consumer preferences for contactless delivery with minimal intervention from intermediaries for health reasons, have accelerated the development of more commercial fish. Direct and home delivery services.
Prior to the COVID19 crisis, there were a variety of such marketing approaches with minimal intermediaries between fishermen and consumers. These services connect individual fishermen with consumers (for example, Poiscaille in France, Two Hands in Australia, and JD Fresh in China) or operate through local fisheries associations such as Get Hooked, a private company that works directly with fishermen. Commercials of Santa Barbara. Anecdotal evidence suggests that sales of such services have increased since the crisis after an initial business interruption. The COVID19 pandemic has also catalyzed the creation of new companies or associations such as Call4Fish, which was founded by Plymouth Trawlers Agents and Fishmongers.
Many of these services are relatively new and overall they represent only a small share of fish distribution. However, their development is an interesting trend that could have lasting impacts on fish supply chains in terms of improved traceability, lower hygiene management costs, and the potential to encourage consumption of sustainably sourced local and seasonal fish. Such approaches could also result in higher benefits for fishers and the overall resilience of the sector if current growth trends persist after the pandemic.
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